Optimize and Socialize

Customer Centric Content Optimization (Say That 3 Times Fast) – Presented by Lee Odden

The final day of SES New York wrapped up with a series of the top rated sessions from other SES conferences. One of those sessions was a presentation on “Content & Customer Optimization” by my boss TopRank Online Marketing CEO Lee Odden (@leeodden).

I for one was impressed that on the final day of the conference and the last session of the day the room was packed and people were ready to learn.

Lee began by polling the audience to see what mix online marketing expertise was present in the room.  There were a smattering of SEO practitioners, copywriters, agency marketers (like myself), and those working client side.  Below I’ve included what I considered to be some of the highlights from Lee’s presentation.