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Lee Odden

Why A Transition From Optimizing for Search Engines to Optimizing for Customers is Essential

Lee Odden on Dec 18th, 2013     Marketing & PR Industry, Online Marketing, SEO

optimize for customersJudging by the daily new business inquiries we get every day, there’s a groundswell of companies that have become frustrated at the lack of cause and effect data from their SEO programs.

Sure, there are workarounds for things like “not provided” keywords, but the lack of information and uncertainty about what Google will take away next is causing many marketers to diversify into other owned, earned and organic areas: social media, content marketing, online public relations, and certainly into online advertising.

At the same time, as SEO practitioners have matured as marketers, the shift from keywords as the driver for content optimization and creation have been displaced by a focus on answering customer questions along the sales cycle.

Ashley Zeckman

Business Optimization in a Digital Age – #SESSF Opening Keynote @Avinash Kaushik

Ashley Zeckman on Aug 14th, 2012     Online Marketing, Search Engine Strategies

Focus on the Micro and the Macro!

When Avinash Kaushik (@avinash) is giving the opening keynote you know that you’re in for a treat.  SES San Francisco was no exception.  Even with a few minor technical issues, Avinash rolled with the punches and jumped right into what is wrong with online marketing today, and how it can be fixed.

As always Avinash’ presentation was a unique mixture of stand up comedy, and expert advice from one of the only people who can truly call themselves a guru in the online marketing industry.

3 Things I Find Interesting That I Want to Share

“I got into the web through the path of data.  As it turns out the problem is very rarely lack of or bad data.” – Avinash Kaushik

Lee Odden

Break Free of Bad SEO Advice – Optimize for Customers

Lee Odden on Jun 28th, 2012     Online Marketing, Online Marketing Strategy, SEO

break free bad seo adviceDespite years of warnings from Google and especially from search quality guy, Matt Cutts, there’s a certain segment of internet marketing consultants that continue to give out bad advice:  SEO shortcuts, tricks and loopholes with manufactured content and buying links to gain an artificial advantage that runs contrary to Google’s Guidelines.  Complicating matters is the fact that large numbers of companies are taking that advice in their rush to win traffic and sales.

The result? Getting penalized, removed from the index or other consequences affecting visibility of their content in search. From the Florida update almost 10 years ago to the Panda and recent Penguin updates, it’s clear Google is committed to narrowing down what kinds of SEO tactics can have an explicit impact on search visibility in their quest for quality.

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