LinkedIn has quickly achieved top status as “the” business to business social networking destination. In fact, less than two years after going public, LinkedIn’s value has risen from $4 billion to over $18 billion.
Not only has LinkedIn’s value increased significantly, but their capabilities and engagement have as well. The same Wall Street Journal article that included the valuation above also shared the following insight:
- In the most recent quarter LinkedIn’s page views have risen 67%
- LinkedIn’s new “content” features include news aggregation and hosting of expert blog posts
If your company hasn’t quite figured out the secret sauce needed to really make your executives’ LinkedIn profiles shine or how to make meaningful connections, you’re in luck. Whether you want to increase your brand or individual online visibility, this post shares insights into the 5 elements of an optimized LinkedIn profile.