optimized press release

Why Use Social Media With Your Press Release?

Social Media News Release – Separating Fact From Fiction

Of the many motivating factors for the use of social media press releases, there are two driving forces that stand out: The changing needs of the end consumer and increasing ease of use for the media.

smpr-wize.gif

Due to the increasingly social and sharing nature of the web and the increasing importance of press releases as direct to consumer communication tools, it is important for marketers and public relations professionals to adjust their message format and delivery to correspond with the needs of today’s web savvy audience.

Business Wire to License PRWeb Platform

bwvocusprweb.gif
David McInnis of PRWeb dropped me a quick note this a.m. about a new strategic partnership between PRWeb parent, Vocus Communications and Business Wire that includes the licensing of a private label version of PRWeb for use by Business Wire clients.

“Vocus will create and host for Business Wire a co-branded version of the PRWeb direct-to-consumer and SEO service. Business Wire members may disseminate press releases so they will be indexed by major search engines, distributed to thousands of news sites, including Google News and Yahoo News, and delivered through more than 20,000 RSS feeds that collectively reach tens of millions of consumers and thousands of journalists daily.”