Today’s consumer is connected every where and in every way. Additionally, we are no longer subject to the agenda of businesses when it comes to when and where we consume content, shop or view ads. As marketers is our job to take advantage of what Geoff Tam-Scott describes as the infinite loop.
The infinite loops refer to the ongoing cycle of touch points marketers with consumer across devices such as smartphone, tablets, TV, PCs, etc.
On the first day of SES Chicago, Tam-Scott and Gagan Kanwar from Marin Software (@MarinSoftware) offer tips for marketers to optimize marketing for mobile and exploit the potential which mobile unlocks.