All about the intersection of search engine & social media marketing, optimization and online public relations.
My co-worker and public relations goddess Karen Sams has posted a nice list of press release optimization tactics over at Media Relations Blog. She covers:
A question that often comes up when I talk to public and media relations professionals about optimizing press releases, is whether or not an “optimized” release can actually perform double duty as an effective communicication tool with journalists as well as search engines.
I just got off a conference call with David McInnis, founder of PRWeb, where he announced several recent and brand new services.
PRWeb has been diligent in creating the leading direct to consumer press release distribution model to-date. Currently, around 1000 press releases are sent out a day.
PRWeb has positioned themselves as the first Web 2.0 press release distribution platform and has hired a new Web 2.0 content manager.
New PRWeb Services:
301url.com launched Dec 2005. Different than other url shortening services because it permanently redirects. Helps to avoid breaking urls. Good for bookmarking by making easy to recall urls. Also, free.
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