Local and mobile search is being used more frequently by customers on their smart phones and other devices now more than ever. As local search becomes more and more prevalent, marketers must ask themselves what can they do to incorporate this marketing strategy into their arsenal.
According to a recent release by ComScore, nearly 3 billion search queries contain local terms each month. For companies that have a local presence, top visibility on local search is essential or that traffic will simply go to competitors. Google Maps is one of the most frequently used local search destinations and even comes standard on many devices including the iPhone. Google Places provides a great opportunity to begin marketing on a local level to your potential customers.