Organic Listings Forum with Mike Grehan moderating and Jill Whalen, Dave Naylor and Greg Boser on the panel. Here we have an all star SEO cast available to answer questions about organic SEO.
Mike starts out with a nod to St Patrick’s day. During introductions Greg says he’s a reformed black hat spammer.
Audience: To what extent does Google use user data and behavior and how relevant is PageRank?
Greg: PageRank is irrelevant. It’s not important the way it used to be. It’s important to get crawled and how often you get crawled. It’s “link juice”. Use no follow to sculpt your PageRank.
Dave: Getting links from high PageRank sites isn’t what it was. The more authority you have, the more “bonus” features you’re going to get from Google.