If you are like most Americans, Sunday night was spent in front of the television watching Seth McFarland sing songs that ran much too long and make awkward jokes. I was actually one of the few that did not watch the Oscars (I don’t have the attention span) but I did follow the buzz online.
As an online marketer, it’s always interesting to see how companies take advantage of events such as the Super Bowl, Oscars, Grammy’s, etc. Many viewers are just as interested in seeing the glamorous outfits and train wrecks which can all be found on the red carpet. Similarly, there were a select number of companies that successfully carried off an integrated Oscars marketing campaign, as well as some that just didn’t hit the mark. Below you’ll find what I consider to be the best and worst “dressed” social media marketing moments from the Oscars.