paid links

Session: Search Engine QA On Links

The floor was open for audience questions as representatives from Google, Yahoo, MSN, and addressed issues on the importance and value of inbound links.

One question seemed to resonate throughout the entire session. How can a search engine identify whether a link is paid or organic in nature? Shashi Thakur of Google replied that through both manual and algorithmic methods, the search engine is able to determine the nature of a link.

But why are paid links so bad? Thakur suggests that generally, purchased links are intended only to deceive search engines while adding little to no value to the user.

However, Peter Linsley of and Sean Suchter of Yahoo agree that purchased links are not necessarily evil so long as they provide some sort of value and relevance to the user.

Session: Are Paid Links Evil?

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Are Paid Links Evil? Optimus Prime versus Megatron.

As I attended “Are Paid Links Evil?” as my last session of Day 2 at SES San Jose 2007, I was glad to see that everyone there was still in high spirits after the long day of learning, blogging, networking and preparing for the Google Dance. However, I didn’t expect to see a battle of the Autobots against the Decepticons.

Are Paid  Links Evil?

First off in this battle of the galaxies was the ever-famous Matt Cutts, Software Engineer Guru at Google, stating clearly and concisely that paid links that pass Google PageRank are in clear violation of the Google webmaster guidelines. And as we all know, we do NOT want to be in violation of these. Any violation of these commandments could result in being bounced out of the Google index, which could severely impact your website traffic in a very negative way.