TopRank Online MarketingTopRank Online Marketing Blog

Lee Odden

Session: Search Engine QA On Links

Lee Odden on Aug 22nd, 2007     Link Building, Online Marketing, Search Engine Strategies, Search Engines, SEO

The floor was open for audience questions as representatives from Google, Yahoo, MSN, and Ask.com addressed issues on the importance and value of inbound links.

One question seemed to resonate throughout the entire session. How can a search engine identify whether a link is paid or organic in nature? Shashi Thakur of Google replied that through both manual and algorithmic methods, the search engine is able to determine the nature of a link.

But why are paid links so bad? Thakur suggests that generally, purchased links are intended only to deceive search engines while adding little to no value to the user.

However, Peter Linsley of Ask.com and Sean Suchter of Yahoo agree that purchased links are not necessarily evil so long as they provide some sort of value and relevance to the user.

TopRank Online Marketing

Session: Are Paid Links Evil?

TopRank Online Marketing on Aug 22nd, 2007     Google, Link Building, Online Marketing, Search Engine Strategies

Photo Sharing and Video Hosting at Photobucket

Are Paid Links Evil? Optimus Prime versus Megatron.

As I attended “Are Paid Links Evil?” as my last session of Day 2 at SES San Jose 2007, I was glad to see that everyone there was still in high spirits after the long day of learning, blogging, networking and preparing for the Google Dance. However, I didn’t expect to see a battle of the Autobots against the Decepticons.

Are Paid  Links Evil?

First off in this battle of the galaxies was the ever-famous Matt Cutts, Software Engineer Guru at Google, stating clearly and concisely that paid links that pass Google PageRank are in clear violation of the Google webmaster guidelines. And as we all know, we do NOT want to be in violation of these. Any violation of these commandments could result in being bounced out of the Google index, which could severely impact your website traffic in a very negative way.

To optimize your online marketing performance, contact us at TopRank | ©2014 TopRank® Online Marketing | Top