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Lee Odden

Paid Search Can Be A Bitch

Lee Odden on Jun 8th, 2006     AdWords, Google, Marketing Industry News, Microsoft Bing, MIMA Seminars, Online Marketing, Search Marketing, Yahoo

Yes dear friends, I’ve said it. Paid search can be a pain in the rear. But no worries, search engine marketing guru Andrew Goodman of Traffick and Page Zero Media promises to shed some light on the subject in conjunction with a Minnesota Interactive Marketing Association (MIMA) seminar next week.

Goodman’s presentation, “IT’S NOT JUST YOU: PAY-PER-CLICK CAN BE A REAL BEAST” will cover examples of Google AdWords and Yahoo Search Marketing challenges, SEM relations, click fraud, CPOs vs. market share growth, data privacy, auctions and more.

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