TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing.
Yahoo has launched a snappy new blog today for Yahoo Search Marketing. Call me crazy, but purple is my favorite color after all and the look/feel of this blog is consistent with many of the newer and more progressive blog designs coming out.
With the launch of Yahoo’s new platform (Panama) it makes sense to offer a communication channel specific to Yahoo advertising options. I am very interested in the media side of this:
I guess it’s the night for emails from the search engines. Yahoo sent out an email to Yahoo Search Marketing advertisers with a notice that Yahoo is now allowing them to request an invitation to upgrade. That’s an interesting spin isn’t it? Have your advertisers ask to upgrade? What it really means is a phased approach at rolling out the new program:
“Invitations will be sent in stages to U.S. advertisers over the remainder of the year and early next year. You’ll be notified of your upgrade date at least two weeks in advance. You’ll also be able to access a preview of what your account will look like after the upgrade.”
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