Pavan-Lee Tag Category | Online Marketing Blog

SES San Jose: Search Behavior Update

Posted by Thomas McMahon on Aug 20th in Marketing PR Conferences, Online Marketing, SEO, Search Engine Strategies |

The famous eye tracking heat maps are just the start of understanding search behavior. What about what happens before they get to your site? Or while they are on your site? Search behavior is something a site needs to understand to get more users to their site.

Here are a few of the thoughts shared:

John Marshall

It’s hard to get good search behavior update unless you have access to a search engine or HitsLinks.
Lots of people look at the keywords area in analytics. This shows a narrow view of activity.

SES San Jose: Search Behavior Update

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Session: Searcher Behavior Research Update SES 2007

Posted by Lee Odden on Aug 21st in Online Marketing, Search Engine Strategies |

The core message of the Searcher Behavior Research Update at this year’s SES was that there are missed search marketing opportunities as traditional marketers fail to take into account the exponential growth of online marketing.

Each study presented valuable data and insight into how search engines can help reach your targeted audience.

For example, Pavan Lee of Microsoft described how marketers of the “soccer mom” segment may miss considerable opportunities by utilizing only traditional marketing. Lee presented a study indicating, that of their sample of “soccer moms”: