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Lee Odden

2009 Search Marketing Benchmark Guide

Lee Odden on Jul 14th, 2008     Marketing Industry News, Online Marketing, Search Marketing, SEO

MarketingSherpa 2008 SEM Benchmark Guide

For the 5th year in a row, MarketingSherpa has published their Search Marketing Benchmark Guide which has been completely re-written and edited including results from the Marketing Sherpa members search marketing survey, other studies performed over the last 12 months and “best of” research provided by over 50 respected sources.

The SEM Benchmark Guide is helpful for marketers looking to get a handle on the state of the SEM industry, trends, strategies and tactics.

If you’re a data enthusiast, there are 215 charts, tables and eyetracking heatmaps to help illustrate what’s happening in search marketing and what companies need to be paying attention to. There are also several good case studies. This particular edition is formatted into 5 sections:

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Online Marketing Tips from TopRank

TopRank Online Marketing on Jun 9th, 2008     Link Building, Online Marketing, SEO, SEO Tips, Social Media, Social Networking

The TopRank team works really well together, bringing to each team meeting various areas of expertise and interest, which makes for a well-rounded environment here in our Lake Minnetonka office. We know how to play off of everyone’s strengths and ensure our clients are fully serviced based on their needs and objectives by those who can best take on that role.

Below is a list of our favorite online marketing tips , which – as a team – makes us stronger than each individual.

  • Build Out Social Relationships Gradually – Social media and social networking are not “dump and run” tactics. Relationships need to be built over a long period of time in a venue that enhances the product or service you are promoting, which is when the promoted piece gets the most positive attention.
TopRank Online Marketing

SMX Advanced: Search Marketing and Surviving a Recession

TopRank Online Marketing on Jun 4th, 2008     Business of SEO, Online Marketing, Search Marketing Expo

Search Marketing and Surviving a Recession

While there is still a debate over the effect of the recession we are in, or even if we are in a recession at all, it seems most companies and individuals are preparing for it the best they can. Talks of budget cuts and conserving resources are on everyone’s minds these days.

So where does search marketing fit in to all of this?

Our expert panel this morning at SMX Advanced – consisting of Jon Miller from Marketo (a TopRank client), Russ Mann of Covario , Dave Davies of Beanstalk Search Engine Positioning and Andrew Beckman of Location3 Media – gave great advice and opinions in how to come out of this recession thriving.

Jolina Pettice

SES NY Session: 3 Tips to Successful Analytics

Jolina Pettice on Mar 17th, 2008     Marketing PR Conferences, Online Marketing, Search Engine Strategies, Search Marketing, Web Analytics

Web Analytics Session - SES NY 2008
A full house was in attendance for this SES NY session in which panelists discussed how to squeeze the most out of analytics and turn data into action.

Avinash on the Web Analytics Panel - SES NY 2008Specifically, Avinash Kaushik, Author, Blogger, Analytics Evangelist from Google shared the following.

3 Tips to Getting More out of Analytics

1. Measure bounce rate

As Avinash described this is essentially when someone comes to your website, vomits and leaves. OR in a less disgusting but not as funny way this is a visitor who having not found what they were looking for left the site immediately.

Be sure to measure bounce rates to understand the number of individuals who are abandoning the website. While some of the traffic will be irrelevant and therefore always likely to bounce, the majority are bouncing because the information they want (while it may be on your website) is not at their fingertips.

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Session: Creating Compelling Ads

TopRank Online Marketing on Aug 21st, 2007     Online Marketing, Search Engine Strategies, Search Marketing

Creating Compelling Ads

A trap I fell into early in my career as an SEM specialist was to ensure clients we would do our best to drive all the traffic we could to their site. Looking back, I’m glad I learned the obvious error of this statement before becoming involved in a client’s burgeoning PPC campaign.

The session “Creating Compelling Ads”, moderated by Allan Dick of Vintage Tub & Bath had at its core the powerfully obvious notion (in hindsight) that driving all traffic to your site is not only a fool’s mission, but in the realm of PPC, a costly mistake.

Generating qualified traffic for a campaign shaped the presentations provided by the esteemed panel of:

  • Mona Elesseily from Page Zero Media
  • Brad Geddes of LocalLaunch.com
Lee Odden

Ask.com Launches Version 2.0 of Sponsored Listings

Lee Odden on Oct 2nd, 2006     Ask, Marketing Industry News, Online Marketing, Search Marketing

asl.gif
Ask.com has announced this morning the launch of an upgraded version of Ask Sponsored Listings with improvements based on advertiser feedback and a new API to allow search marketers to create customized tools.
Here are some of the new features:

• Daily Budgeting
• Variable Refill Amount
• Hourly Billable Data
• Bulk Upload Enhancements
• Dashboard Reports

Looks like Ask is stepping up in the world and with 66% year over year growth in searches (2005 to 2006) according to Nielsen/Netratings, there’s a lot more overall search market share left to take from MSN and AOL.

Barry provides these links to more info: Program details and a “ASL 2.0 Webinar“.

Lee Odden

Organic Versus Paid Search Results

Lee Odden on Sep 25th, 2006     Marketing Industry News, Online Marketing, Search Engines, Search Marketing, SEO, Social Media

image courtesy of robot-frog.com
A new WebSideStory study announced today shows that paid search has only a slight advantage over organic search results for conversions.

The study looked at more than 57 million search engine visits on Google, Yahoo and MSN and showed a median order conversion rate of 3.40 percent at business-to-consumer e-commerce sites for pay per click compared to a conversion rate of 3.13 percent for organic search results during the same timeframe.

This announcement is timely, because recently, someone on our MIMA-SM discussion list asked about clickthrough rates on organic versus pay per click ads in search results. It’s pretty common knowledge that most people click on the organic results, but this person was looking for a credible resource citing specific numbers.

So here’s what I found:

Lee Odden

Blogs, PPC and MySpace for Online Marketing

Lee Odden on Sep 6th, 2006     Blogging, Online Marketing, Search Marketing, SEO, Social Media

Kauffman eVenturing is featuring several new articles focused on helping entrepreneurs evaluate different aspects of online marketing, from search engine optimization and key word advertising to blogging, online publishing and using eBay as a distribution channel. A few of the articles:

Giving Online Marketing a Greater Share – Chris Topping (Brick and Mortar/Online Retailer)
Honing Pay Per Click for Targeted Results – Jerry Kenefake (Online Retailer)
What MySpace Means for Marketers – Zachary Rodgers (ClickZ)
The Rise of the Participant Economy – David Sifry (Technorati)

Articles from retailers can be pretty insightful but many don’t want to share what they’ve learned in the same way many marketing consultants don’t give away the best info at conferences. However you can often find nuggest of great information in articles like these.

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