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Lee Odden

ReviewMe Owner Sells Performancing Assets to PayPerPost

Comments | Posted by Lee Odden on Dec 28th, 2006 in Online Marketing, Search Industry News |

Early this morning Techcrunch scooped a story on the sale of certain assets from Performancing to PayPerPost. Here is the press release from Business Wire with all the “formal” details.

Here is the lowdown: PayPerPost is acquiring the Performancing Metrics and Exchange features and the Performancing for Firefox blog editor and Performancing Partners ad technology will be retained and launched under new brand names.

What makes this interesting is that one of the owners of Performancing is Patrick Gavin who is also co-founder of Review Me, a competitor to PayPerPost. Patrick was nice enough to provide me some of the inside scoop “off the record” as well as this “official” comment:

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