Hot off the heels of Avinash’s SES opening keynote, day two of SES San Francisco 2012 included another famous Googler to start the day. Matt Cutts (@mattcutts), Distinguished Engineer for Google, is the head of the Web spam team. He and his spam fighters, as he refers to them, make up part of the Google Knowledge Group. He was a last-minute addition to the SES schedule, interviewed by Mike Grehan, VP and Global Content Director for Incisive Media, as part of the day two kickoff.
Online Marketing, Search Engine Strategies