Performancing Tag Category - Online Marketing Blog

ReviewMe Owner Sells Performancing Assets to PayPerPost

Early this morning Techcrunch scooped a story on the sale of certain assets from Performancing to PayPerPost. Here is the press release from Business Wire with all the “formal” details.

Here is the lowdown: PayPerPost is acquiring the Performancing Metrics and Exchange features and the Performancing for Firefox blog editor and Performancing Partners ad technology will be retained and launched under new brand names.

What makes this interesting is that one of the owners of Performancing is Patrick Gavin who is also co-founder of Review Me, a competitor to PayPerPost. Patrick was nice enough to provide me some of the inside scoop “off the record” as well as this “official” comment:

ReviewMe Owner Sells Performancing Assets to PayPerPost

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Performancing Partners Ad Network

Nick and company at Performancing are gearing up their ad network according to a blog post today. Via Threadwatch.

When Performancing Metrics was launched, I was able to ask Nick a few questions about his intentions for Performancing and an ad network was definitley part of the vision:

Lee: It seems the grand Performancing plan is to develop free tools that will help your growing network of professional bloggers be more effective and then roll out an ad network as well as other revenue generating services. Is that on target, and if not, can you clarify?

Performancing Partners Ad Network

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