The personas session, today at SMX, reminded me so much of psychology classes in college. A large group of people discussing why other people behave the way they do.
Gord Hotchkiss, President and CEO of Enquiro, kicked things off by helping the audience understand the factors impacting how humans make decisions, including:
- explicit, implicit memories
- past interactions with a brand
- current interactions with the brand
- emotions
Additional panelists included:
Brian Bond, VP Marketing and Products, Future Now, Inc
Ian Lurie, President, Portent Interactive
As Ian put it, personas are our brand’s imaginary friends.
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