Demystifying better social media marketing often starts with doing a better job of connecting with customers. But how can you connect with customers if you don’t know who they are?
Do you know who your customers are? Do you know what they search for and talk about on social networks? What influences them to buy or to recommend things to others?
While I’m pretty sure an entire book or two could be written about the details behind the art and science of developing personas and profiles, here are a few quick tips you can implement right now to get started.