Content Marketing Win: Customized Content for Customers & Search Engines With Online Personalization

online personalization

After an amazing three days at a recent conference, it was time to head back to Minneapolis.

One crucial pre-flight ritual: downloading enough new content to my Kindle Fire to stay entertained during the 3+ hours of flying and airport time.

As I flipped to the Kindle book store, the first place I started was my recommended list. I will say that, overall, I am always pretty impressed by how well Amazon “gets” me.

In less than two minutes I had made my purchase.  Without personalization, faced with the  1 million+ books which are part of the Kindle library, there is a 75% chance I would have never made a purchase at all.