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Lee Odden

ad:tech Chicago – Waiting for Your Cat to Bark

Lee Odden on Jul 25th, 2006     adtech, Marketing PR Conferences, Online Marketing, Web Analytics
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The last installment of Online Marketing Blog coverage of the Chicago ad:tech 2006 conference gathered together a good number of Eisenberg fans as well as those interested in learning more about conversions.

This session, “Waiting for Your Cat to Bark – Persuasion Architecture – Persuading Customers When they Ignore Marketing” with Bryan Eisenberg of Future Now is titled after the book of the same name. Basically this session was about marketers getting poor results because they are using old Pavolovian rules of marketing and that consumers buy differently than in the past. Customers are less like compliant dogs and more like finicky cats. Hence the title.

Marketers are concerned customers ignore marketing. Mass market media are under performing. Marketing execs are burning out. Not getting results. They’re using outdated formulas. Current marketing models are simply not working.

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