This session, “Waiting for Your Cat to Bark – Persuasion Architecture – Persuading Customers When they Ignore Marketing” with Bryan Eisenberg of Future Now is titled after the book of the same name. Basically this session was about marketers getting poor results because they are using old Pavolovian rules of marketing and that consumers buy differently than in the past. Customers are less like compliant dogs and more like finicky cats. Hence the title.
Marketers are concerned customers ignore marketing. Mass market media are under performing. Marketing execs are burning out. Not getting results. They’re using outdated formulas. Current marketing models are simply not working.