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Ashley Zeckman

7 Ways To Spice Up Your Online Marketing Using Photography with C.C. Chapman

Ashley Zeckman on Jan 6th, 2013     Blogging, BlogWorld NMX, Marketing PR Conferences, Online Marketing

Believe it or not an image can help make or break a piece of content, once your visitors reach the page.  C.C. Chapman (@cc_chapman) shared sound advice and lots of laughs with his opening session on day one of the New Media Expo with a session entitled “How To Add Photography Into Your Marketing Mix”.

Whether you’re sprinkling your content marketing with imagery or looking to make it a larger part of your strategy, C.C. suggests some best practices for letting your images shine.

#1 – Always Create An Emotional Response
When someone looks at the images that you use to help tell the story of your content, it should illicit a response or reaction.  If a follower takes a look at your photo and then stifles a yawn it’s time to go back to the camera lens and find another image that is more suited.

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