TopRank Online Marketing

Miranda Miller

Online Marketing News: New LinkedIn & Instagram Features, Brands Missing the Boat on Pinterest

Miranda Miller on May 3rd, 2013     Online Marketing, Online Marketing News

Visually Enhance Your LinkedIn Profile

LinkedIn Adds Rich Media Capability to Profiles

LinkedIn users can now add rich media content objects to their profiles, allowing designers, analysts, authors and others to share their best works in a visually interesting format. Users can now use videos, images and presentations to demonstrate their experience. Danielle Restivo, Head of Global Programs, Corporate Communications at LinkedIn, reminds us that brands have had rich media access on their pages for some time. “The ability to share rich media through company pages is already available for admins of the Company Page. So an employee of a company who has admin rights to update the Company Page can do this, but employees without admin rights could not,” she told TopRank.

Ashley Zeckman

Online Marketing News: Maximize Facebook Timelines, Maximize Value Propositions, Drive Engagement

Ashley Zeckman on Apr 20th, 2012     Marketing Industry News, Online Marketing, Social Media

That’s Old News! [Infographic]

This new infographic from Schools.com dives into social media and how it is quickly replacing traditional journalism as a widely used news source.  Highlights:

  • Facebook makes up 59.5% of news consumed online
  • Since 2009, traffic to news sites from social media has increased by 57%

“5 Ways Businesses Are Using Facebook Timelines” New Facebook changes are opening the doors to even greater creativity for brands.  Additional storytelling and education of customers can now take place via the social networking giant.  Be sure to see this post for 5 awesome tips that you can apply to your organization’s Facebook page.  Via Social Media Examiner.

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