All about the intersection of search engine & social media marketing, optimization and online public relations.
Marketing Sherpa released findings of a Technology Marketing survey that include blogs and podcasts as two of the top 5 lead generation tactics for technology, hardware and software firms. Overall, the top 5 lead generation tactics were:
Here is the next installment of Online Marketing Blog coverage of ad:tech Chicago 2006:
With a slight delay, this standing room only session started off with Moderator Henry Copeland of blogads.com introducing the speakers which included: Michael Moore of Nestle Purina Pet Care, Robert Claypoole “Consumer and Professional Relationship Marketing” for Johnson and Johnson Vision Care division, Heather Sefcik of Henkel Consumer Adhesives (Duck Tape) and Brian Bloom of Ligget Stashower, a marketing PR firm that works with the Duck Tape brand.
Spotlight on Search - Interview with Daron Babin of WebmasterRadio.FM
Photo courtesy Strikepoint Blog
There are many success stories on the web and one of the most interesting is WebmasterRadio.FM. The brainchild of Old, Old School SEO Daron Babin and his partner Brandy Shapiro, WebmasterRadio.FM has become the “go to” resource for live streaming radio and podcasts on all things related to search and interactive marketing.
After threatening Daron with sex, fame and a nice hangover, he succumbed to answering a few questions about how he got into the SEO game, what’s up with New Gen Media and his evil plan for a multi media search engine and delivery platform.
About a month ago, Grant Crowell of Grantastic Designs posted an article at Search Engine Watch on SEO for podcasts, which pointed out how straightforward it would be.
Stephan Spencer also wrote up an informative list of Podcast SEO tips on his blog.
I would also like to point out a few things regarding how podcasts can support your online marketing efforts, particularly in conjuction with online PR.
The first is the very cool Podcast recording, production and hosting service offered by PRWeb Podcast. More details in this press release.
I just got off a conference call with David McInnis, founder of PRWeb, where he announced several recent and brand new services.
PRWeb has been diligent in creating the leading direct to consumer press release distribution model to-date. Currently, around 1000 press releases are sent out a day.
PRWeb has positioned themselves as the first Web 2.0 press release distribution platform and has hired a new Web 2.0 content manager.
New PRWeb Services:
301url.com launched Dec 2005. Different than other url shortening services because it permanently redirects. Helps to avoid breaking urls. Good for bookmarking by making easy to recall urls. Also, free.
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