Podcasting is one of the most intimate content marketing experiences because we take podcasts with us during our daily rituals. A podcast is not words on the page, it is the human voice in your ear while you are brushing your teeth, out for a morning jog or driving home from work.
Podcasts numbers have been growing steadily for years. As smartphone ownership explodes, internet connectivity increases and the consumers’ desire to consume niche content on demand grows, podcasting becomes more popular.
The average podcast is about 35 minutes. Compared to the average length of a user engagement with a blog post, Tweet or even white paper – 35 minutes presents a tremendous opportunity. Combined with the particular intimacy of the medium, the podcast has the ability to create a deep and lasting impression of your brand with your prospect.