I’ve had some back and forth with collegues recently about the popularity of podcasting, live audio streaming and also how podcasting fits within the social media category of communication channels.
eMarketer says podcasts are rising in popularity: “As a percentage of Internet users, podcast downloaders will grow from 9% in 2008 to 17% in 2013″. The Pew Internet & American Life Project also indicates an uptick in podcast popularity, stating that 19% of all internet users have downloaded a podcast in 2008, up from 12% in 2006.
It seems to me that live streaming audio is likely more on the rise but I did not find any research at eMarketer or at Pew about the distinction between podcasts and streaming audio on the web. Hopefully you can help me out by taking this poll.