Ask.com Launches Version 2.0 of Sponsored Listings

Ask.com has announced this morning the launch of an upgraded version of Ask Sponsored Listings with improvements based on advertiser feedback and a new API to allow search marketers to create customized tools.
Here are some of the new features:

• Daily Budgeting
• Variable Refill Amount
• Hourly Billable Data
• Bulk Upload Enhancements
• Dashboard Reports

Looks like Ask is stepping up in the world and with 66% year over year growth in searches (2005 to 2006) according to Nielsen/Netratings, there’s a lot more overall search market share left to take from MSN and AOL.

Barry provides these links to more info: Program details and a “ASL 2.0 Webinar“.

DM News Guide to Search Marketing

DM News has announced the next edition of their Essentials Guide to Search Engine Marketing (pdf). Editor in Chief Mickey Alam Khan says:

“Packed within these pages are articles from executives at the nation‚Äôs leading search engine marketing firms, agencies and consultancies. Also inside is commentary from two of the top three search engines, Yahoo and Microsoft. These experts offer tips, best practices, case studies and research on almost every topic under the search sun.”