There’s a growing amount of buzz about social media lately, but specifically of interest is social media press releases. As we fold the new media press release, press room and media relations tactics into our PR strategy, I’ve been monitoring a number of resources on the topic of new media PR and the hRelease or social media news release and offer some of those links here.
New Media Release Group – A Google group started to discuss the new media release format with participants ranging from independent PR consultants to PR Newswire and Market Wire.
New PR – Constantin Basturea’s “Digg style” site for new media public relations news.
Workspace for Social Media Press Release (hRelease) – hRelease is a community effort to define a new format for press releases via a community standard microformat