Katie Delahaye Paine is a renowned expert on public relations and social media measurement. She runs an award winning PR Measurement consultancy KDPaine & Partners, blogs, Tweets, speaks at numerous conferences and writes both a newsletter and contributes a column to PR News and other PR industry publications.
Measurement is inherently core to many forms of digital marketing but has been a bit more challenging in the PR and social media space. Katie is a measurement pioneer who has demystified and provided much needed innovation to the world of measuring public relations and the social web.
This interview with Katie covers quality vs quantity measurement, building a business case for measurement investment in a down economy and she also answers a few questions posed by @leeodden followers on Twitter.