During the PRSA International Conference I had the opportunity to talk with Eric Schwartzman about the interplay of search engine optimization and online public relations. There’s plenty of sage advice for PR professionals interested in leveraging SEO tactics for public and media relations in the interview (Eric interviews Lee), so if you have 25 minutes be sure to click the link above and listen. Otherwise, here is a paraphrased accounting of our talk:
How can SEO can help an organization raise awareness?


![[StumbleUpon]](/wp-content/themes/TopRank06/images/stumble-big.png)
![[Sphinn]](/wp-content/themes/TopRank06/images/sphinn-big.png)
![[ISEdb]](/wp-content/themes/TopRank06/images/ISEdb-big.png)
![[Google]](/wp-content/themes/TopRank06/images/google-bookmark-big.png)
![[Mixx]](/wp-content/themes/TopRank06/images/mixx.png)
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