Previously, I explored the intersection of social media and PR and explained why it is so important communications professionals leverage digital channels. In that post I touched on the following key points:
- Authenticity/personality – the world and web crave it
- It scales – popular brands just get more popular
- Long-term storytelling – build a permission asset
- Leverage – digital PR is your social proofing
- Intersection with SEO – links are by-product
- PR has changed – pull is now more effective
Next I’d like to explore a brief outline of how you can effectively use social media to accomplish your PR objectives. I’ll run through 3 key steps as a primer, however I challenge you to consider a unique entry point for your own brand. The social web is as flexible as you want it to be, and there is no single “right answer”. The following are learnings for how you could potentially approach a social media PR strategy.