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Lee Odden

Making the Most of Limited Content

Lee Odden on Jan 16th, 2007     Online Marketing, Online PR, Public Relations

Note from Lee: Another contributor to Online Marketing Blog, Karen Sams who also writes her own blog at Media Relations Blog, makes her debut in this post about the ongoing challenge to gain original content for clients. Fresh content isn’t only necessary for making web sites attractive to search engines, but it’s also a critical component for marketing efforts in any channel – including Karen’s specialty: Public Relations. Read on to find excellent tips on how to make the most out of limited content.

One of the biggest challenges I face as a PR professional is eliciting content from clients. When I do identify valuable nuggets of information, I know that I need to leverage every aspect of that nugget across an array of tactics, including:

Jolina Pettice

There is No ‘We’ in Media Interviews

Jolina Pettice on Jan 5th, 2007     Online Marketing, Online PR, Public Relations

Note from Lee: I don’t want to have all the fun blogging here at Online Marketing Blog so 3 of our TopRank and M&O team members will begin offering practical tips related to blogging and public relations each week. Thomas McMahon will offer blogging tips and Karen Sams will be joined by Jolina Pettice in contributing tips on media relations and online PR.

Media interviews that result in published articles are excellent opportunities for companies to reach their target audience. While preparing for the interview, it’s important not to forget the ‘little things’ that can have a big impact on how your company is represented.

Here is a little tip to help make your interview with the media more successful.

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