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Lee Odden

Making the Most of Limited Content

Lee Odden on Jan 16th, 2007     Online Marketing, Online PR, Public Relations

Note from Lee: Another contributor to Online Marketing Blog, Karen Sams who also writes her own blog at Media Relations Blog, makes her debut in this post about the ongoing challenge to gain original content for clients. Fresh content isn’t only necessary for making web sites attractive to search engines, but it’s also a critical component for marketing efforts in any channel – including Karen’s specialty: Public Relations. Read on to find excellent tips on how to make the most out of limited content.

One of the biggest challenges I face as a PR professional is eliciting content from clients. When I do identify valuable nuggets of information, I know that I need to leverage every aspect of that nugget across an array of tactics, including:

Lee Odden

Interview on Social Media, SEO and PR

Lee Odden on Oct 13th, 2006     Blogging, Online Marketing, Online PR, SEO, Social Media, TopRank Agency News

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I recently did an interview with Neil Patel over at Pronet Advertising blog talking mostly about the SEO business, SEO and PR, social media optimization, blogging and about the future of search.
Speaking of SMO, Danny Sullivan sent me an email last night about participating on a social media optimization panel. I am very much looking forward to that. As you know, I like to talk about SMO. :) Unless something major changes, this will be the last SES Danny is involved with.

Lee Odden

Podcast Interview on SEO and Press Releases

Lee Odden on Jun 12th, 2006     Blog Marketing, Blog Optimization, Interviews, Online Marketing, Online PR, Podcast Marketing, Podcasting, Press Release Optimization, TopRank Agency News

Last week I had two interviews on SEO, blogs and press release optimization. One was a podcast and the other published in a newsletter. You can find the podcast interview over at the Novita Issue Communications Blog where Ernie Landante keeps me honest and runs through questions on the synergy of search engine optimization and public relations as well as some of the mechanics of the press release optimization process. At least until I started making death threats. :)

The good people over at Web Certain have started a new “Ask the Experts” feature for their newsletter and in a brave move, decided to do an interview on SEO and blog marketing with yours truly. Topics range from Google dominance to how clueless most corporate executives are about blogging.

Lee Odden

Integrating SEO with Public Relations

Lee Odden on May 14th, 2006     Interactive Marketing, Online Marketing, Online PR, SEO, TopRank Agency News


Karen Sams over at our PR firm, Misukanis & Odden does a nice job explaining the value and benefits of incorporating search engine optimization with public relations in a short PR and SEO video case study.

You hear a lot of buzz about PR and SEO in articles, on forums, conferences, etc with few practical examples. Of the examples that are shown, they are often repeats of the same example. For some variety and insight, Our team put together a short video with information on one particular client campaign involving search engine optmization and public relations with impressive results.

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