Implementing a successful social media advertising program is an art form. There are many opportunities for success and failure, which is why it’s imperative that you follow a set of best practices to increase your chances for success.
Defining what you want to achieve with your Twitter advertising program is a key piece to the puzzle and should not be skipped. Do you want to attract new customers to your company through education, engage current followers with exciting content, or convert fans into customers? This post shares 4 basic tips for using Twitter advertising as part of your ongoing social strategy.
Tip 1: Pin To the Top of Your Timeline