Today at the PRSA 09 conference, it was a packed room for TopRank CEO (and author of Online Marketing Blog) Lee Odden who gave a presentation on SEO for Public Relations.
He started by explaining why SEO is/should be important to PR Professionals.
In a 2008 Journalists Use of Search Survey by TopRank, we discovered that 91% of journalists use standard search to fulfill a component of their job whether researching a story or locating a subject matter expert.
With journalists writing for more channels and with less resources making your content visible within search is critical.
Here are Odden’s 10 SEO Tips: