TopRank Online Marketing

Jolina Pettice

PRSA09: Top 10 SEO Tips for Public Relations

Jolina Pettice on Nov 10th, 2009     Online Marketing, Online PR, PR Conferences, Press Release Optimization, Public Relations, SEO Tips

Lee Odden Today at the PRSA 09 conference, it was a packed room for TopRank CEO (and author of Online Marketing Blog) Lee Odden who gave a presentation on SEO for Public Relations.

He started by explaining why SEO is/should be important to PR Professionals.

In a 2008 Journalists Use of Search Survey by TopRank, we discovered that 91% of journalists use standard search to fulfill a component of their job whether researching a story or locating a subject matter expert.

With journalists writing for more channels and with less resources making your content visible within search is critical.

Here are Odden’s 10 SEO Tips:

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