prsa international

Integrating Public Relations & Content Marketing – It Doesn’t Have to be Scary

HalloweenAt this year’s PRSA International conference in Philadelphia, a few thousand PR professionals from all over the world gathered for the latest trends and insights into the future of PR and communications.

For my part, I presented on the growing role of Content Marketing for Public Relations to a packed room of attentive and inquisitive PR and communications pros.

On top of the networking, awards and education, there was plenty of connecting with old friends. I was happy to see Shonali Burke (who is handling book PR for Robert Scoble and Shel Israel’s new book, Age of Context) as soon as I walked into the venue hotel. Shortly after we connected with Richard Bagnall (founder of Metrica, acquired by Gorkana) who came over from London.

PRSA International Conference Detroit: A Halloween Perspective

Next weekend, I will be deployed to Detroit, MI  to attend 2008’s PRSA International Conference titled “The Point of Connection” and will be sharing thoughts on several sessions, in addition to general overviews of the event itself, on behalf of Online Marketing Blog readers. So what am I looking forward to most about the PRSA International conference?

Visiting Detroit, of course!  When most think of Detroit, they will no doubt reflect on the history of Motown, past flawed baseball greats such as Ty Cobb and Denny McClain, or “Detroit Rock City”.  My nerdom leads me elsewhere, however.

For me, Detroit will always be immortalized as the city that hosted the monumental world premiere of  “Night of the Demons” in Halloween of 1988.  Per IMDB’s invaluable trivia feature, had this filmed opened nationwide with the numbers posted in Detroit, it would have ranked among the top grossing horror films of the decade.

Upcoming TopRank Conference Schedule

I promised myself I’d slow down on conference speaking last year and while I’ve turned down more offers this year than ever before, (and been turned down myself the one time I formally pitched) some really great opportunities have popped up.

Here are the upcoming conferences I’ll be speaking at for pretty much the rest of this year not including private company engagements:

Aug 20, 2008 – Search Engine Strategies, San Jose
Presenting: “SEO Through Blogs and Feeds”
Presenting: “News Search SEO”
Media Sponsor
TopRank is sending 4 bloggers to cover the event (Thomas, Jessica, Dana and Ashley)

Sep 18, 2008 – OMMA Global, NYC
Panel: “Digital Asset Optimization”

Sep 20, 2008 – Blog World Expo, Las Vegas
Moderating a Panel: “SEO and New Media
Media Sponsor

Social Media Roadtrip: DMA07, SMX & PRSA International

Next week starts one heck of a week starting with DMA07 in Chicago, the largest marketing conference in the world.  On Tuesday afternoon I am speaking on a panel called “Desperately Seeking Links Baiting, Buying and Socializing for Links” with Stephan Spencer, Seth, Besmertnik and Eric Ward.

Then on Thursday, I will be presenting as part of a post conference workshop on new media, specifically social media, with Joseph Jaffee of Crayon. Wednesday afternoon and Thursday morning Joseph is covering blogs, podcasting, video casting and Second Life/virtual worlds. Thursday afternoon I will be presenting on social bookmarking and SEO as well as a grab bag session on Yahoo! Answers, Facebook, YouTube and Flickr. I might have picked a slightly different mix of applications to talk about but then again the topic selection wasn’t my call.