I just returned from the Public Relations Society of America (PRSA) International conference being held in Philadelphia where I participated on a panel, “Social Media, What Every PR Practitioner Needs to Know” with Rob Key of Converseon, Nicco Mele of echoditto and Peter Himler of Flatiron Communications who handled moderation duties.
Fifteen minutes before the session, the room was packed with people eventually standing against the back wall and it was clear that both the room and the topic of social media were going to be hot.
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