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Lee Odden

Matt Cutts on Toolbar Data

Lee Odden on Apr 24th, 2006     Google, Marketing Industry News, Online Marketing, SEO

At last week’s WebmasterWorld Pubcon conference in Boston, I had the opportunity to talk to Matt Cutts from Google a few times and when I posted my recollection of comments about Google and user or toolbar data for rankings he wanted to clarify. That presented an opportunity for a mini interview about Google’s position on toolbar data.

I started out by posing a few specific questions:

1. Does Google currently use toolbar data for rankings?
2. What do you see as the pros and cons of using such data for rankings?
3. Can you describe any scenario where information from a downloaded application from Google might be used in some way for ranking web pages?
4. If Google does not employ toolbar or other user data for rankings and another search engine does, could that provide the other search engine an advantage?

Lee Odden

WebmasterWorld Boston 2006 Pubcon Wrapup

Lee Odden on Apr 21st, 2006     Marketing Industry News, Marketing PR Conferences, Online Marketing, Pubcon

Boston Pubcon 2006
This year’s Pubcon in Boston was held at the Elephant in the Castle, a good sized Boston bar/pub. Starting out in the lower level, the WebmasterWorld crowd eventually took over the main bar as well. If forgot my conference badge but Brett Tabke was in the doorway greeting conference goers and giving out (lots of) drink tickets so getting in was no problem.

There was plenty of networking with a little food/drink here and there. I think I need to upgrade to a phone with a better camera or just start bringing a camera to conferences so I can take more/better quality photos.

Lee Odden

Pubcon Boston Day 2

Lee Odden on Apr 20th, 2006     Blog Marketing, Blog Optimization, Blogging, Marketing Industry News, Marketing PR Conferences, Online Marketing, Online PR, Podcasting, Press Release Optimization, Pubcon, RSS, SEO

Lots of great sessions on Wednesday here at WebmasterWorld Boston Pubcon. Unfortunatley, I was only able to attend two of them (one as a speaker) due to a teleconference I did with Bulldog Reporter.

I thought the Public Relations panel in the morning went well. Robin, Lawrence and David all made strong presentations. What I liked best about the session and this is corroborated by feedback I received from attendees, was the diversity of perspectives offered.

Lawrence Coburn offered a small company’s inside perspective of what he called “dumb luck PR” and how to take advantage of that and snowball it. Very cool story actually. Television personality and CNN maven :) Robin Liss shared her perspective on getting TV coverage. David McInnis gave a rundown on press release optimization and some of the new features available at PRWeb. My presentation covered the notion of applying search engine optimization principles to blog and press release optimization.

Lee Odden

Malcolm Gladwell – Pubcon Boston Keynote

Lee Odden on Apr 19th, 2006     Marketing Industry News, Marketing PR Conferences, Online Marketing, Pubcon

Pubcon Boston Keynote Malcolm Gladwell, Author “Tipping Point” and “Blink”.

Due to the odd room layout and audio situation, I had difficulty hearing everything Malcolm had to say – even in the front row. My bad for sitting where I did, but it was a great presentation all the same. Certainly one that has motivated me to finish “The Tipping Point” and to start on “Blink”. Indeed it was another good keynote speaker choice by Brett Tabke.

Gladwell took the stage and has that same funky ‘fro you see in his photos. He recently launched his blog if you want an ongoing dose of his perspective.

Through story after story, he related the concepts of “connectors” and “mavens” as well as the notion of “tipping point” and how people let the perception that you always need a big solution to solve big problems.

Lee Odden

Lowdown with Brett Tabke of WebmasterWorld

Lee Odden on Apr 3rd, 2006     Marketing Industry News, Online Marketing, Pubcon, Spotlight on Search

Spotlight on Search Interview with Brett Tabke of WebmasterWorld.

Recently I had the opportunity get the scoop from WebmasterWorld and Pubcon Search Engine Marketing conference owner, Brett Tabke. In this interview, Brett gives an interesting perspective on RSS, insight into how web services can be the next “golden goose” of revenue and the good news that Pubcon is kicking things up a notch in terms of advanced content.

The upcoming Pubcon in Boston has some really impressive speakers lined up. Personally, I think it’s smart of you not to have a search engine specific keynote speaker; there are only so many of those. What made you decide to pick Malcolm Gladwell as a keynote?

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