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Lee Odden

Pubcon 2008 Keynote Shawn Rorick of Cirque du Soleil

Lee Odden on Nov 11th, 2008     Marketing PR Conferences, Pubcon

Brett TabkeThe WebmasterWorld Pubcon conference in Las Vegas opened up today with remarks from founder Brett Tabke, who mentioned that only about 30% of the content of this year’s event are dedicated to search marketing. The rest is made up of social media and other related internet marketing topics.  As interests in the industry changes, Pubcon is also evolving.

The opening keynote presentation was done by Shawn Rorick of Cirque du Soleil who talked about the changing media and marketing landscape and how online marketers need to focus on consumers, learn traditional media language and focus not so much on linear marketing but on prioritizing what online marketing tactics make sense in a fragmented web.

Shawn Rorick Cirque du SoleilThe amount of information in the world doubles roughly every 6 months. The speed and availability of information via cloud computing means a sea change for marketers.

Lee Odden

What Conferences Are You Attending?

Lee Odden on Apr 29th, 2008     adtech, DMA Annual Conference, Interactive Marketing, Marketing PR Conferences, Online Marketing, PR Conferences, Pubcon, Search Engine Strategies, Search Marketing Expo

Facebook Marketing Panel Web 2.0 Expo

Jeremiah Owyang posted recently asking his readers what conferences they would be attending in the coming months and I thought that would be a great question for Online Marketing Blog readers as well.

Over the past 3 years we’ve been focused on search marketing conferences but have expanded more into direct marketing, interactive and PR. We’ll continue that trend the rest of this year but with more conferences outside of search as our online marketing agency evolves.

Conferences that I’m attending in the coming months include:

Lee Odden

Poll: Your top reason for attending marketing conferences?

Lee Odden on Mar 10th, 2008     Marketing PR Conferences, Online Marketing, Reader Polls

reader poll

With the changes last year in the search marketing conference industry there has been disappointing side-taking and rumor mongering but also a healthy dose of optimism about what more competition will do for attendees. I would think the sustainability and success of any conference is in large part dependent upon attendees needs being met. Whether your primary business is interactive marketing, public relations, advertising or SEM, online marketing and PR oriented conferences offer a variety of benefits.

Because of Online Marketing Blog readers’ varied marketing and PR related interests, this week’s Poll aims to identify the top motivations for readers to attend marketing industry conferences:

Why do you attend marketing industry conferences?

  • Maintain knowledge - stay current (36%, 63 Votes)
  • Networking (34%, 60 Votes)

Lee Odden

Pubcon Images: The “pub conference”

Lee Odden on Dec 8th, 2007     Pubcon

The

The last day of WebmasterWorld’s Pubcon is literally a gathering in a pub. This is the genesis of how Pubcon was started, an informal gathering of members from WebmasterWorld. Through the efforts of Brett Tabke and the community, it has grown into one of the finest search marketing conferences with thousands of attendees, major corporate sponsors, top notch speakers and a spirit like no other event. There’s a real sense of community and “co-opetition” amongst participants that makes it a great place to learn and network.

Here are my final favorite photos from Las Vegas Pubcon and a few with friends from iEntry afterwards.

Wynn Las Vegas
Wynn Las Vegas

Brian Prince Lee Odden
Sport coating the BOTW colors

Danny Sullivan Melanie Mitchell
Danny Sullivan and Melanie Mitchell

Greg Boser
Greg Boser and friends

TopRank Online Marketing

Pubcon 2007 Round-Up

TopRank Online Marketing on Dec 7th, 2007     Online Marketing, Pubcon

pubcon-vegas-2007.jpg

Looks like Lee has been working hard trying not to get in trouble out there in Las Vegas at the WebmasterWorld Pubcon conference this week. At least, his posts show he has been productive!

Below are the Pubcon session overviews, photo posts and video interviews with other folks hanging out in Vegas. Lucky!

Pubcon 2007 Sessions:

Pubcon Photos:

Pubcon Videos:

Lee Odden

Pubcon Images: Microsoft Party at ghostbar

Lee Odden on Dec 7th, 2007     Online Marketing

Ghost Bar

It was my first Microsoft party last night and it turned out to be a doosy. I went with Rich Ord, Mike McDonald (who won a Zune) and Tiffany Doughty from iEntry (WebProNews). We arrived at about 7-7:30 to see lots of familiar faces. There was a Guitar Hero competition, sushi, glowing drinks, mini hamburgers, a huge outdoor patio and from 55 floors up, the view was amazing. There were bad Billy Idol and Gwen Stephani lookalikes, dancing, a little debauchery and plenty of conversations.

There were indeed a few photos that I could not upload to Flickr. :) However, please enjoy these:

Ghost Bar
Blue bar

Las Vegas at Night
Vegas from 55 floors up

Todd, Gillian, Rand, Lee
Todd Friesen, Gillian, Rand and Lee

Sushi
Sushi anyone?

Mel Carson Lee Odden
Mel Carson from Microsoft and moi

Lee Odden

Pubcon Session: Press and Public Relations Campaigns

Lee Odden on Dec 7th, 2007     Online Marketing, Online PR, Press Release Optimization, Pubcon, Public Relations

SEO PR Tactics Measurement

The last session of the day for me was “Press and Public Relations Campaigns” with Robin Liss of Reviewed.com and Joe Beaulaurier from PRWeb. Moderation duties were scheduled to be handled by Brett Tabke but were switched at the last minute to Melanie Mitchell, VP of SEO/SEM at AOL. Sorry Brett, but I don’t think anyone had a problem with the switch. :)

Robin presented a case study for a promotion on the iPhone her site wirelessinfo.com did using multiple channels including Digg and a YouTube video that went viral. Joe presented the multiple media format press release options offered by PRWeb.

Lee Odden

Pubcon Session: Blogger Reporter Panel

Lee Odden on Dec 7th, 2007     Blog Marketing, Blog Optimization, Blogging, Pubcon, TopRank Agency News

Blogger Reporter Panel
If someone has a better photo, please link in the comments

On day three, the last day of sessions at WebmasterWorld Pubcon here in Vegas, I participated on a panel called, “Search and Blogging Reporters Forum” with Rand Fishkin and Andy Beal.

Mike McDonald
Moderation duties handled by Mike McDonald. Basically, it was a round table-style discussion about blogging in the SEO industry as well as blogging as a marketing tool. There were some good points about using blogs as a public relations tool as well as some debate about hosting team blogs separately or all under the company domain name.

Rand Fishkin
There was some nice back and forth with Andy and Rand plus great questions from Mike and the audience.

Celebrity Audience: Bill, Lisa, Jane, Tamar

Lee Odden

Pubcon Video: Melanie Mitchell AOL

Lee Odden on Dec 7th, 2007     Interviews, Online Marketing, Pubcon, Spotlight on Search, Video Interviews

I met Melanie Mitchell at last year’s Pubcon and was amazed at what a job being a Vice President of SEO/SEM at a company like AOL must be. The insights she shared in a keynote presentation at the WebGuild’s Searchnomics conference were impressive so I was fortnuate to get a few minutes of her time to do a short video interview on what she does for AOL and what some of her challenges and accomplishments have been.

YouTube Preview Image

Be sure to check out the TopRank SEO video channel on YouTube for interviews from Pubcon and many other search marketing event.

Lee Odden

Pubcon Video: Brett Crosby

Lee Odden on Dec 5th, 2007     Google, Online Marketing, Video Interviews, Web Analytics

While walking the WebmasterWorld Pubcon exhibit hall floor I ran into Brett Crosby from Google. We talked about some of the new enhancements that have been added to Google Analytics. The addition of site search tracking in Google Analytics was of particular interest to me and I thought I would share here.

YouTube Preview Image

Be sure to check out the TopRank channel on YouTube for more SEO interviews.

Lee Odden

Blogging Pubcon Las Vegas 2007

Lee Odden on Dec 3rd, 2007     Marketing PR Conferences, Online Marketing, Pubcon

Las Vegas
View from the Wynn

I finally arrived in Las Vegas and bumped into Detlev Johnson while checking in to the Wynn. He showed me his cool new Blackberry Curve.  It’s a cool phone but I don’t have Tmobile and am not sure about switching networks again.  He has a pet name for it that really fits, but I can’t mention it here. If you see me at the conference, ask. Better yet, ask Detlev.

There’s quite a schedule for day one of WebmasterWorld’s Pubcon conference here in Las Vegas. To blog all the concurrent sessions with any degree of quality is near impossible, but here is the array of sessions I hope to sit in on for day one. And from the looks of it, apparently I am a closet Jake Baillie junkie.

Lee Odden

Why Pubcon Rocks

Lee Odden on Dec 3rd, 2007     Marketing PR Conferences, Online Marketing, Pubcon

pubcon-vegas-2007.jpg

Next week offers one of the most significant opportunities for those in the search marketing world to up their knowledge, industry networks and have a great time doing it. WebmasterWorld’s Pubcon conference in Las Vegas has acquired a certain gravitational pull that’s impossible to ignore. There are many reasons why this is true, so I’ve pinged a few Pubcon veterans to share why they love Pubcon and why it’s something search marketers should seriously consider getting involved with.

We don’t have 100 reasons just yet, but that’s our goal, so please be sure to leave yours in the comments. Not only is this a great collection of reasons why search marketers appreciate Pubcon, but it’s also a great list of some of the top search marketing talent and blogs in the industry. The list is in order of replies received.

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