TopRank Online Marketing

TopRank Online Marketing

PubCon: Universal & Personal Search – This Changes Everything

TopRank Online Marketing on Nov 14th, 2008     Digital Asset Optimization, Pubcon, Search Engines, SEO

Universal & Personal Search

Universal search has been touted as the biggest change to happen to search in recent years. Certainly universal and personal search have altered the search landscape to an extent, however to what extent is up for debate. In Universal & Personal Search: This Changes Everything, panelists moderated by Jake Baillie brought differing perspectives to the adjustments SEOs should make in light of universal search.

Brian Combs of Apogee Search began the session with an overview of Universal search. The biggest change, according to Combs, is that search is no longer just about text. Now images, videos, and local results can all rank, and rank highly, for any given keyword term.

TopRank Online Marketing

PubCon: Online Reputation Management

TopRank Online Marketing on Nov 12th, 2008     Digital Asset Optimization, Online Marketing, Online PR, Pubcon, Reputation Management

Lee Odden Speaking on Reputation Management

The sheer quantity of different information sources online has resulted in a media circus. The various blogs, tweets and mainstream media outlets are like different acts vying for user attention. Online reputation management amid all the chaos can be difficult. It seems only appropriate that a circus insider, Jessica Berlin of Cirque du Soleil, weighed in with some tried and true advice in Reputation Monitoring and Management.

Andy Beal, Internet Marketing Consultant with Marketing Pilgrim and Lee Odden, CEO of TopRank Online Marketing and primary author of this blog, also contributed their advice for keeping the positive spotlight on your brand in this session moderated by Todd Friesen.

Why Monitor Online?

To optimize your online marketing performance, contact us at TopRank | ©2014 TopRankĀ® Online Marketing | Top