TopRank Online Marketing

Lee Odden

Pubcon Session: Press and Public Relations Campaigns

Lee Odden on Dec 7th, 2007     Online Marketing, Online PR, Press Release Optimization, Pubcon, Public Relations

SEO PR Tactics Measurement

The last session of the day for me was “Press and Public Relations Campaigns” with Robin Liss of Reviewed.com and Joe Beaulaurier from PRWeb. Moderation duties were scheduled to be handled by Brett Tabke but were switched at the last minute to Melanie Mitchell, VP of SEO/SEM at AOL. Sorry Brett, but I don’t think anyone had a problem with the switch. :)

Robin presented a case study for a promotion on the iPhone her site wirelessinfo.com did using multiple channels including Digg and a YouTube video that went viral. Joe presented the multiple media format press release options offered by PRWeb.

To optimize your online marketing performance, contact us at TopRank | ©2014 TopRankĀ® Online Marketing | Top