public relations firm

Three Signs Your Software Company Needs a PR Firm

pr firmMany companies develop products and services relying on their networks and various types of “do it yourself” marketing to get the word out. As companies grow, especially in the software and tech business, subject matter expertise in technology can only go so far when it comes to building a brand, creating influence and inspiring the kind of word of mouth that boosts sales.

While the founders might be great at developing their product and evangelizing it, they rarely have the experience or resources to amplify marketing beyond their first hand experience. Without a plan for engaging the media or understanding how the world of print, digital and social media work, efforts by founders often fall flat, are inefficient uses of their time or result in the opposite of intended outcomes.