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Session: Public Relations Train Wrecks in the Interactive Biz

Online Marketing Blog’s coverage from day one of Search Engine Strategies San Jose 2007

Kevin Ryan, Brad Berens and Rebecca Lieb

Day 1 at SES San Jose began with the “no more horsing around” session, “Public Relations Train Wrecks in the Interactive Biz: Disaster Can be Avoided”, moderated by Kevin Ryan, VP & Global Content Director of SES & Search Engine Watch.

For those that remember my introductory post, this session held special interest, for, in my role as an Account Manager handling the Public Relations initiatives of several client firms, I constantly strive to ensure the phrase “train wreck” is the furthest concept away from not only my own personal vocabulary, but my client’s business psyches.