Day two of SES San Jose found me fighting for an outlet as I prepared to impart details to you on the session “Putting Search Into the Marketing Mix”.
The session, moderated by Free Agent Consultant Sara Holoubek included on its panel:
- Misty Locke, President & co-Founder, Range Online Media
- Curtis Dueck, Senior Account Manager, Epiar Inc.
- Bill Mungovan, Director of Search, Carat Fusion
- Bill Hunt, CEO, Global Strategies International
The session described how search marketing is absolutely vital to any marketing campaign, right from the outset. As part of my duties with TopRank’s sister firm Misukanis & Odden, I hone my focus on, as our tag suggests on Marketing For Results. One of the surest way to help guarantee results, right from the offset, is to clearly define your client’s objective.