Earlier today Yahoo Search Marketing announced they will now provide free, open access to the â€œPanamaâ€ search marketing application program interfaces (APIs) through the launch of the Commercial API Program. Commercial clients (big agencies) will also be offered optional fee-based, value-added services that come in three flavors: basic, advanced and elite.
Yahoo’s been busy today, because this evening I got the heads up Y!SM is rolling out quality based pricing across it’s paid search and contextual advertising networks.
Here’s the lowdown on quality based pricing from Yahoo:
“Essentially, it assesses the quality of a publisherâ€™s traffic based upon the publisherâ€™s ability to deliver more interested, high-value potential customers to Yahoo!â€™s advertisers. A few of the factors considered by quality-based pricing include publisher conversion rates, traffic source and implementation type. Depending on the quality of a given publisherâ€™s traffic, the cost of an advertiserâ€™s click can be automatically discounted by a certain percentage.”