Version 6.1 of ClickTracks was released today with several new features:
- Click fraud reporting technology
- New Robot View report that allows marketers to see their site as search engine spiders see it
- Integrated keyword ranking that shows the actual search engine ranking of traffic-producing keywords
From the press release:
“ClickTracks’ detection works by comparing a variety of statistical measurements across all campaigns. The Click Fraud report requires no additional setup, and allows marketers to substantiate suspicious campaign behavior by generating a report suitable for submission to the PPC provider.“
The other interesting feature lets you see search engine rankings (Google, Yahoo! and MSN) for keyword phrases by the traffic they attract to the site. You can then compare rankings to the number of visitors, time on site, cost, revenue and ROI.