Version 6.1 of ClickTracks was released today with several new features:
- Click fraud reporting technology
- New Robot View report that allows marketers to see their site as search engine spiders see it
- Integrated keyword ranking that shows the actual search engine ranking of traffic-producing keywords
From the press release:
“ClickTracks’ detection works by comparing a variety of statistical measurements across all campaigns. The Click Fraud report requires no additional setup, and allows marketers to substantiate suspicious campaign behavior by generating a report suitable for submission to the PPC provider.“
No Responses