[Note from Lee: While I fervently pursue the home stretch of writing my own book “Optimize“, I’ve asked a few friends to share their thoughts on topics such as Content Marketing, SEO and Social Media. This post comes from Rebecca Lieb, who I’ve known since her days at ClickZ, then Econsultancy and now she is digital advertising and media analyst at the Altimeter Group. Her new book, Content Marketing: How to Think Like a Publisher to Market Online and in Social Media comes out this week.]
Content workflow is the point at which content marketing gets tactical. It’s nuts-and-bolts process: content calendars, creation, approvals, style guides, templates, and tools.
Get this part right and you’ll be ready to run a newsroom.