It is no secret that consumers use the Internet to find information on physicians, treatments, and health plans. According to many critics Healthcare companies still don’t “get” social media. While it’s true that many consumer based Healthcare organizations are slow to adopt social media, some of the worlds largest Healthcare IT companies have taken a step in the right direction.
McKesson Corporation, Dell Healthcare IT, and CareFusion were the top three Healthcare IT companies by revenue according to the 2012 Healthcare Informatics 100 Ranking report. These companies have identified that there is value in social media, and have each taken a slightly different approach to engaging their audience.