It’s a pretty robust report at 50 pages and covers the gamut of social media marketing topics from the most important social platforms for marketing to the most important social content types to the ways marketers will be changing their approach to social media in the future.
Some of the highlights include:
- 92% of marketers say social media is important for their business (up from 86%)
- 58% of marketers say original written content is the most important form of content
- 68% of marketers plan on increasing their use of blogging
- 61% of marketers plan to increase Google+ activities in 2014