Over the past few weeks my unread messages in my email account have been piling up. Between the hourly pleas for my help in fundraising for the upcoming election to the endless newsletters from companies that want my business, there is simply no time to read all of this information. Even worse, I am intentionally avoiding the majority of this communication because frankly, it’s irritating.
Pretend for a moment that I am your customer. Is this the sort of reaction you would like me to have to your marketing messages that took countless hours and manpower to create? How can you create a meaningful connection with your customers without overwhelming them with too much content? In this post I have focused on 3 tips that you can use to communicate more effectively with your customers starting today.