Live from SES Chicago, I had a fantastic opportunity to learn about the ultra-hot online marketing area of remarketing / retargeting from Christopher Hansen and Marty Weintraub. Remarketing can be extremely powerful, but is easy to get wrong, and the consequences can be costly both in terms of budget and brand image.
Below are 3 tips to make retargeting campaigns work for you, and 3 potential mistakes.
Retargeting Done Right
#1: Identify Your Best Content
The key to effective retargeting is finding what is already working in your marketing strategy. Retargeting can be very effective at increasing the success of your content, but the content must be effective on its own in order to see a benefit from retargeting.