rob key

PRSA 2008: The Changed PR Landscape – What Works, What Doesn’t

Rob Key, Peter Himler, David Bradfield, Lee Odden
(Rob Key, Peter Himler, David Bradfield, Lee Odden)

Prior to being engaged to someone with far more social tact and less complete obliviousness towards social etiquette than myself, it would have never once occurred to me to bring a “host gift” to a party or get together.

As I mature and meet more and more people, however, I’m glad to have someone around who actually realizes that most social groups will adhere to often unwritten social rules (including “host gifts”), and will be unlikely to truly welcome someone into their group unless they follow them.

When looking at the changing PR landscape, particularly the presence of new forms of social media, what can PR professionals learn from this example?

SXSW Panel Picker: Vote for Better SEO

SXSW 2009

The initial submissions of session suggestions for the Interactive portion of SXSW that made the first cut have been published. Now it’s up to the voting public to decide which sessions make it next. I’ve heard a bit of feedback from last year’s attendees on the quality of content in the search engine optimization sessions, so it will be nice to see what makes it this year. Tony Adam from Yahoo submitted a proposal, “SEO for Startups” and now it’s up for votes.

The panel looks pretty good with: Todd Friesen a.k.a. Oilman VP at Visible Technologies; Rebecca Kelley, Internet Marketing Consultant from SEOmoz; Carolyn Shelby SEO Consultant and Host of SEO101; Tony Adam, a SEO Manager for Yahoo! and myself.

Online Reputation Management for Direct Marketers – ACCM 2008

Lee Odden Rob Key
Lee and Rob at PRSA International 2007

On the marketing conference circuit, online reputation management is a hot topic now more then ever. Whether it’s search marketing, public relations or direct marketing, companies are trying to make sense of how to monitor and manage the brand impact of online conversations and their visibility in search results.

Last Thursday I did a national PRSA teleseminar with Kami Watson Huyse, “Reputation Management in a Google World” and tomorrow in Orlando, Florida the DMA’s ACCM conference is hosting: “Reputation Management: Protecting Your Brand in the Search Engines”, a session with myself and Rob Key of Converseon presenting. Moderater duties will be handled by Heather Lloyd Martin of SuccessWorks.