TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing.
The initial submissions of session suggestions for the Interactive portion of SXSW that made the first cut have been published. Now it’s up to the voting public to decide which sessions make it next. I’ve heard a bit of feedback from last year’s attendees on the quality of content in the search engine optimization sessions, so it will be nice to see what makes it this year. Tony Adam from Yahoo submitted a proposal, “SEO for Startups” and now it’s up for votes.
Lee and Rob at PRSA International 2007
On the marketing conference circuit, online reputation management is a hot topic now more then ever. Whether it’s search marketing, public relations or direct marketing, companies are trying to make sense of how to monitor and manage the brand impact of online conversations and their visibility in search results.
Last Thursday I did a national PRSA teleseminar with Kami Watson Huyse, “Reputation Management in a Google World” and tomorrow in Orlando, Florida the DMA’s ACCM conference is hosting: “Reputation Management: Protecting Your Brand in the Search Engines“, a session with myself and Rob Key of Converseon presenting. Moderater duties will be handled by Heather Lloyd Martin of SuccessWorks.
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